FifthSip – http://fifthsip.com

In Vietnam, cà phê sữa đá—strong coffee poured over ice with sweetened condensed milk—is more than just a drink. It’s a daily ritual, a staple in every household where mornings begin with its bold aroma and smooth, velvety richness.

Consumed almost every day, it’s more than just a drink; it’s a tradition deeply rooted in culture and community that is uniquely Vietnamese.

At FifthSip., we grew up surrounded by this ritual in Southern California’s Vietnamese diasporas, where robusta coffee’s deep, chocolatey flavors were a constant presence, as opposed to the floral, citrusy arabica beans found in most mainstream coffee.

Inspired by its role in everyday life, we wanted to bring this cherished tradition to New York City, where Vietnamese coffee remains relatively unknown outside of a few mom-and-pop, traditional Pho and Vietnamese restaurants.

Through FifthSip., we aim to introduce the masses to the unique experience of Vietnamese coffee, celebrating its boldness and its place in everyday life.