Job Description

CAFE GENERAL MANAGER

The Cafe General Manager is responsible for leading the overall performance of their cafe while upholding Joe Coffee Company’s core values: Curiosity, Craft, Commitment, and Community. The GM drives operational excellence, financial performance, and team development while cultivating a welcoming and inspiring cafe environment.

This role requires a strong and spirited leader who is humble, hardworking, and passionate about problem-solving. Successful GMs are deeply committed to the work of enlightened hospitality, approaching leadership with openness, compassion, and a progressive mindset.

The GM reports to the District Manager and oversees the cafe’s daily operations, team leadership, and business performance.

KEY RESPONSIBILITIES

Business Performance & Financial Management

• Achieve cafe performance metrics including revenue, labor management, and operational targets
• Manage cafe profitability through responsible expense management and revenue growth
• Review operational and financial reports to identify trends, opportunities, and areas for improvement
• Implement strategies that improve efficiency, productivity, and guest experience
• Ensure accurate cash handling and adherence to company financial procedures

Hospitality & Guest Experience

• Cultivate a welcoming and vibrant cafe environment centered around coffee craft and community
• Model exceptional hospitality in every guest interaction
• Maintain high standards of beverage quality, service consistency, and cafe presentation
• Address guest feedback and resolve concerns with professionalism and care

Team Leadership & Development

• Recruit, hire, onboard, and retain a high-performing cafe team
• Provide ongoing coaching, feedback, and professional development for team members
• Foster a culture of accountability, collaboration, and inclusion
• Partner with the store’s Coffee Educators to support staff training on coffee knowledge, product quality, and craft standards
• Inspire team members to deliver outstanding hospitality and take pride in their work

Scheduling & Labor Management

• Create and maintain staff schedules that meet the operational needs of the cafe while managing labor budgets
• Ensure appropriate staffing levels during peak and non-peak hours
• Monitor labor trends and adjust schedules to support business performance

Operations & Administrative Responsibilities

• Maintain cleanliness and organization of the cafe and all equipment
• Coordinate and schedule routine equipment maintenance and repairs
• Manage relationships with vendors and service providers
• Complete and submit operational summaries and reports to leadership and cross-functional teams
• Actively participate in manager meetings, leadership discussions, and company initiatives

QUALIFICATIONS

• A genuine passion for coffee and specialty coffee culture
• At least 1 year of experience managing a cafe or similar hospitality environment
• Strong espresso preparation and beverage crafting skills, with the ability to speak knowledgeably about coffee and brewing methods
• Demonstrated ability to lead, motivate, and develop a team while cultivating a positive and inclusive work environment
• Ability to multitask and make sound decisions in a complex, fast-paced environment
• Excellent organizational, planning, and time management skills
• Strong problem-solving abilities and sound operational judgment
• Impeccable attention to detail and commitment to high standards of quality and cleanliness
• Excellent communication skills, both verbal and written
• Positive, solutions-oriented attitude with a “no task is too small” leadership mindset
• Valid NYC Food Handler’s Certification (or ability to obtain)

COMPENSATION

• Salary: $67,600 annually
• Quarterly bonus potential based on café performance and company metrics

BENEFITS & PERKS

At Joe Coffee, we care deeply about the well-being, growth, and happiness of our team. We offer a benefits package designed to support employees both at work and beyond.

Health & Wellness

• Medical, Dental, and Vision Insurance – Available after six months of employment
• Beyond Med Access – Support for elective procedures not tied to medical plan eligibility
• Pre-Tax Commuter Benefits – Save on eligible transit and commuting expenses
• Employee Assistance Program (EAP) – Confidential support for mental health, legal, financial, and personal needs

Financial Support

• 401(k) Retirement Plan – Opportunity to save for the future with employer match
• Bonuses & Incentives, including:
  • Employee referral bonuses
  • Team-based recognition programs

Community & Culture

• The Joe Show – Our signature community-building event
• Company Holiday Celebration – A festive gathering for the entire team
• Latte Art Throwdowns – Friendly competitions celebrating craft and creativity

Additional Perks

• Training and development workshops
• All the coffee you can ever want

ABOUT JOE COFFEE COMPANY

Joe Coffee Company was founded in 2003 by Jonathan Rubinstein as a single specialty coffee shop in Manhattan’s West Village with a simple vision: brew exceptional coffee and create a welcoming space for the community.

Today, Joe Coffee operates 24 cafes across New York and its own Roastery in Long Island City, while remaining deeply committed to quality, hospitality, and education.

At Joe, we believe a great coffee experience relies just as much on the barista as it does the coffee. That’s why we invest in industry-leading training and the long-term success of our team. As an early pioneer of artisan coffee in New York, we’re proud to continue innovating, growing, and leading as the specialty coffee movement evolves.

EQUAL EMPLOYMENT OPPORTUNITY

Joe Coffee Company is proud to be an Equal Employment Opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are made without regard to race, color, religion or belief, national origin, citizenship, ancestry, age, disability, sex, gender identity or expression, sexual orientation, marital status, pregnancy, veteran or military status, genetic information, or any other characteristic protected by applicable federal, state, or local law.

We are committed to providing reasonable accommodations to qualified individuals with disabilities and encourage applicants to request accommodations during the hiring process if needed.

How to Apply

Job Categories: Manager. Job Types: Full-Time. Salaries: 60,000 - 80,000.

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