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10 Jun 2026

Full-Time Coffee Shop Lead (General Manager)

Birch Coffee – Posted by Birch Coffee Manhattan

Job Description

Birch Coffee | Full-Time | New York, NY | Salaried, Non-Exempt

Coffee Shop Lead
Birch Coffee is a specialty coffee company rooted in New York City. We believe coffee is better when it brings people together, and we mean that. Here, it’s people first, and the coffee is a close second.

We’re known for the quality of our coffee, the depth of our training, and a culture built on growing from within. Our five core values — Excellence, Service, Connection, Ownership, and Enthusiasm — are the standard we hold ourselves to every day.

The role

We call this role Coffee Shop Lead because that’s exactly what you’ll be doing: leading the coffee shop. You’re the heart of the store, shaping the environment, the culture, and the customer experience. From the music playing to the drinks on the counter to how your team feels clocking in, you set the tone.

As a CSL, you balance the art of great coffee with the science of smooth operations. You coach, you guide, you taste, and you hustle. For those with their eyes on a District Manager role, this is exactly where that path begins.

What we’re looking for

Required:

-Proven experience leading a high-volume coffee shop or food and beverage operation
-A strong, empathetic leader who knows how to support and challenge a team in equal measure
-Deep knowledge of coffee, a passion for quality, and genuine excitement to share that with others
-Detail-oriented and solution-focused, especially when it matters most
-NYC DOH Food Handler’s Certificate (or willingness to obtain within 30 days of hire)

Preferred:

-Specialty coffee background
-Experience in a multi-unit or growing brand environment

Compensation and benefits

-Guaranteed minimum of $70,000/year in total gross earnings (salary + tips), trued up annually
-Overtime pay for working over 40hrs/week
-Annual performance reviews with eligibility for salary increases
-Health, dental, and vision insurance with Birch contributing toward your premium across 6 affordable plan options
-401K with company match
-Commuter Benefits Program (pre-tax savings on Metrocard, LIRR, Metro-North)
-2 weeks vacation to start, growing with tenure, plus 5 paid floating holidays
-Free bag of Birch coffee weekly, free drinks every shift, and employee discounts
-Employee Referral Bonus program
-Quarterly company-funded staff outings

If this sounds like you, we’d love to hear from you. Apply via the link and tell us a little about yourself.

How to Apply

To apply, please click this link to visit the Birch Website and fill out an online application: https://us-3.fountain.com/c/birch-coffee/birch-coffee/US?position_id=2115ccde-dce5-429e-8da5-917655e58030 We'll be in touch with more information after that!

Job Categories: Manager. Job Types: Full-Time. Salaries: 60,000 - 80,000.

Job expires in 30 days.

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