Job Description

Position: Marketing Assistant & Website Manager  

Roles and Responsibilities:

• Website management inclusive of: product pages, copy & image asset updates, inventory management, and marketing messages 
• Assist in planning and execution of all digital marketing; including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Supports copy writing and editing for marketing assets across all channels 
• Assist in building and maintaining social media presence and influencer marketing
• Field and direct customer support messages
• Provide creative feedback in regards to marketing initiatives
• Collaborate with internal teams to optimize customer experience and marketing messages
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Supporting the Sr Marketing Director on all initiatives
• Reports directly to Sr Marketing Director

Qualifications & Requirements: 

• 4 year Bachelor’s Degree 
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Interest in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Experience working with Shopify platform strongly preferred
• Proficiency with Adobe creative suite preferred
• Related job and internship experience

Compensation & Benefits

• Part Time (16hrs/week) with potential to grow to full time 
• Hybrid (1 day a week at office)
• $28 per hour
• Professional development opportunities
• MetroCard reimbursement

How to Apply

Job Categories: Other. Job Types: Part-Time. Job Tags: coffee, Marketing, and website. Salaries: Hourly.

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