Job Description

Counter Culture regional team members are smart, resourceful, and reliable, but, first and foremost, they genuinely care about people and coffee. Regardless of role, every regional team member contributes to the success of their region and the wholesale channel as a whole. Collaboration, dedication, and a shared commitment to excellence drive our collective success.

The Regional Sales and Business Development team is responsible for driving regional growth by winning new business and strategically managing sales efforts with a focus on both wholesale and foodservice accounts. This role emphasizes consultative selling to build lasting relationships with partners and aligns with Counter Culture Coffee’s mission to deliver exceptional products and services. By identifying key opportunities, nurturing leads, and coordinating with internal teams, the Regional Sales team contributes to the overall growth and profitability of the wholesale channel.

Job Duties:

– Identify, pursue, and close new wholesale opportunities in the region, with an emphasis on profitable and accretive wholesale and foodservice accounts
– Present and pitch Counter Culture Coffee’s products and services to prospective partners, tailoring the unique value proposition to a variety of high value potential customers
– Develop and execute strategic sales plans to achieve or exceed regional sales targets
– Conduct regular in-person and digital cold calls to maintain a strong sales pipeline with a focus on good fit high value business
– Facilitate onboarding for new accounts, ensuring a smooth transition to the aftersales team for long-term support
– Perform regular market analysis to identify trends, opportunities, and competitive dynamics
– Cultivate and grow relationships with key foodservice partners, including large-scale operators, restaurants, and hospitality providers

Requirements:

– A team player that will work well with regional aftersales teammates to achieve growth and retention goals
– Passion for coffee and a commitment to Counter Culture Coffee’s mission and values
– At least two years of proven experience in specialty coffee sales or a related industry, with a focus on B2B, foodservice, or large-scale accounts preferred
– Strong communication, presentation, and negotiation skills
– Ability to work independently, prioritize tasks, and manage a sales territory effectively
– Proficient in CRM systems, G-Suite, and relevant communication tools
– Enjoys travel, including occasional overnight trips
– Willing to work hours may be outside of normal business hours including some weekends and or holidays
– Must have a valid US driver’s license and ability to drive a company vehicle

Benefits:

Currently, the offered benefits include: group health (medical, dental and vision), available the first of the month after 30 days of employment; Flexible Spending Accounts for Healthcare and for Dependent Care; short- and long-term disability; life insurance; Wellness Benefits; 401(k) program; paid time off; eight company holidays; Stock Option Plan; A Stake in the Outcome.

Counter Culture Coffee a growth-oriented company, team of coffee driven individuals working together on continuous improvements.

Counter Culture Coffee is an Equal Opportunity Employer in both policy and practice.

Counter Culture Coffee assesses candidates for employment based on their knowledge, skills, and abilities to perform the job for which they are applying and without regard to any non-job-related category as protected by federal, state or local law.

Finalist candidates for employment will be required to demonstrate USA employment eligibility – per federal and state law, Counter Culture Coffee participates in the federal E-Verify program.

How to Apply

Job Categories: Sales. Job Types: Full-Time. Job Tags: B Corp Certified, business development, Quality-Focused, sales, Sustainably Sourced, and Transparently Traded. Salaries: 60,000 - 80,000.

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