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31 Jul 2026

Full-Time Wholesale Sales Representative

Devocion – Posted by Devocion New York City

Job Description

Did you know that most coffee roasters around the world are roasting old coffee, even though it is freshly roasted?

You’ve been drinking months-old coffee, but Devoción is changing that. We source our beans directly from our network of independent coffee producers throughout Colombia, dry-mill them at our facility in Bogotá, and quickly send them to our roaster in New York vía FedEx. A few days later, the beans arrive in Brooklyn, to be freshly roasted and served as quickly as possible, going from origin to cup as fast as 10 days, light years quicker than the industry norm of 6-12 months.

About the Role

Devoción is seeking a sales-driven relationship builder and specialty coffee expert to join our team and support our mission of sharing the freshest and highest-quality coffee with our clients.

The ideal candidate will have coffee sales experience and be warm, professional, and passionate about premium coffee. You will attract, manage, and grow wholesale partner accounts through building collaborative relationships, providing exceptional hospitality and service, and communicating company value and product knowledge, in conjunction with the Service and Education teams.

Core Responsibilities

● Develop and maintain thorough knowledge of Devoción core values, coffee products and equipment, and pricing structure
● Communicate company mission and effectively speak to coffee products and equipment including differences in processing, roast profiles, origins, etc.
● Execute promotional and incentive programs to support sales growth and increase order volume, in coherence with the marketing strategy
● Manage and grow our wholesale client base by building and maintaining strong relationships with current clients and actively identifying new client opportunities
● Make outbound sales outreach, leveraging existing relationships and building new ones through networking, events, referrals, and targeted sales efforts, focusing on corporate offices, distributors, restaurants, hotels, and cafes
● Conduct coffee tastings and sales presentations, and coordinate onsite events for prospective and existing clients
● Manage client accounts to drive success, including timely troubleshooting, client visits, technician service coordination, trainings, and distribution of marketing materials
● Maintain up to date, organized client files and account records on a daily basis, including CRM maintenance
● Regular daily and weekly travel around NYC to visit current clients and potential

Key Skills and Qualifications

● 3+ years of specialty coffee experience. Must be passionate about coffee; knowledge of coffee equipment is a major asset
● Must be a self-starter committed to excellence and high standards and an ability to manage relationships
● Excellent written and verbal communication, interpersonal, relationship building, and organizational skills.
● Ability to organize and present information clearly to clients, while handling high-pressure situations calmly and with a solution-oriented attitude
● Strong computer and administrative skills required
● Self-motivated, ability to multitask, and take initiative to complete tasks
● Ideal candidate is a competitive, achievement-oriented extrovert with strong skills in negotiation and networking
●. Understanding of Devoción’s core values, sourcing practices, and production standards
●. Ability to foster a safe, welcoming, and inclusive environment
●. Actively participate in company training and compliance initiatives

Compensation and Benefits

● Base salary ($40,000- $50,000, based on experience) + commission
● Performance-Based Bonus Plan
● Paid Time Off (PTO)
● Health, Vision, and Dental Insurance
● 401(k) Plan with a 3% salary match annually

Diversity and Inclusion Declaration

We stand for diversity, equity, and inclusion. It is woven into our values and philosophy to celebrate humanity in its full spectrum and treat each other with respect and appreciation.

As an equal opportunity employer, we welcome the unique contributions that everyone can bring to Devoción, and we don’t discriminate against an employee or applicant because of their race, color, sex, sexual orientation, gender identity and/or expression, age, national origin, religion, status as a veteran, and basis of disability or any other federal, state, or local protected class.

We respect differences and we strongly believe that we are stronger together.

How to Apply

Please apply by submitting your resume and cover letter via the "apply" form. Please ensure a cover letter is included. We look forward to hearing from you!

Job Categories: Sales. Job Types: Full-Time. Job Tags: bonus, coffee, commission, full-time, nyc, Salary, sales, and wholesale. Salaries: 40,000 - 60,000.

Job expires in 30 days.

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